Large and Growing Market
- Global Reach: 850 million people worldwide with CKD.
- Addressable Market: Up to 110.5 million people with access to mobile devices.
- Financial Impact: Reducing treatment costs and improving patient outcomes.
Go-to-Market Strategy
Strategic Launch and Growth
- Target Audience: Patients, healthcare providers, hospitals.
- Marketing Channels: Digital marketing, medical conferences, partnerships.
- Sales Strategy: Direct sales, leveraging partnerships, and healthcare collaborations.
Roadmap
Phased Development and Expansion
- Phase 1: Launch core features and mobile application.
- Phase 2: Integrate advanced AI/ML capabilities and expand feature set.
- Phase 3: Establish global partnerships and scale operations.